PEAK FITNESS CASE STUDY

Fitness Club Mobile Site
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Project Details

Company: Peak Fitness

My Role: UX / UI Designer

Link: Aquired in 2016

The Company
Peak Fitness is a family own fitness club located in California with several locations within Los Angeles and Orange county. They also sell fitness gear.
The Problem
They wanted a mobile app that allowed existing members to register for classes, renew membership, buy merchandise and track their works outs and diet.

The Solution

Peak Fitness needed a mobile app that can be viewed on both IOS and Android since their customers used both devices.
The mobile app should be available to tablets and ipads as well for the customers who use those type of devices instead of phones.
However due to their tight timeline and budget, it was best to use PhoneGap to create the app instead of two native ones.

How I Reached My Solution

The Plan

Research

I spoke to stakeholders and customers to determine the app goals and needs for each group. I then performed user and competitor research to determine design patterns and trends.

Analysis

From my research I was able to create several persona's and customer journey maps of each group to help aid in deciding the best platform and features to use for the app.

Conclusion

Based on customers needs and usage of multiple mobile devices, I determined it was important the app should be designed for both Android and iOS using Adobe PhoneGap.

The Design Process


Mapping the Experience

I pulled together the stakeholders and used affinity diagram to organize content. I then created a sitemap and used card sorting to design the navigation.


Creating the Design

I created wireframes utilizing competitor research and design patterns. After the stakeholders approved the designs, I converted them to high-fidelity clickable prototypes.


Testing the Design

I conducted remote usability study of potential users. The goal of the study was to test the prototype and determine if they could easily find information and join.

Results

5% increase in Members

After implementing the new app, member renewals increased from 23% to 28%.

Registration Increased 9%

Registration of classes by members increased 46% from 37% in the first month.

6% increase in Sales

The monthly sales of fitness gear, equipment and food increased 31% from 23%.

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