I conduct interviews and gather vital information so I have a clear understanding of a project business and user goals, constraints, users, competitors and key stakeholders as well as any existing data (logs, analytics…) on a product.
I perform qualitative and quantitative research on a product (amount depends on how much information I have up front) to help get a clear view of the 'real' user issues with a product and determine possible solutions to fix them.
I compile and analyze data from my research either collaboratively during a brainstorm session or by myself. I determine the best product flows, structures and interactions for their users while working closely with key stakeholders.
4. Design & Test
I create visuals of the product to aid in testing and development while considering design patterns and principles, business goals and user needs. Then I test users using a prototype. I'll repeat this process until I reach desired goals.
Once a product is launched, I monitor its analytics, logs as well as question users regarding it so I can measure the success of a new design and identify any areas that may require improvement. I'll save the information for the next iteration.